Switching your attention between different tasks, such driving and looking at your phone, is hard for the brain. And forget the idea of multitasking, human brains can only process one stream of information at a time. Switching between streams makes thinking about either one harder; add to that the cost of the switching itself. Terri Gross interviewed Matt Richtel about his New York Times series “Your Brain on Computers” on her show, Fresh Air.
Further, the more you switch between tasks, the harder it is to distinguish important and unimportant information. we seem to be training our brains that any thing that demands our attention will get it, this is the main symptom of ADD. The New York Times provides a test to see how well you do on multitasking. I landed in the category of of being able to focus and screen out distractions, which I would expect from someone who earned a doctorate degree and who needs to pay attention when meeting with clients. On the other hand, what if a mugger was approaching and I didn’t switch my attention?
Richtel also uses the same food metaphor familiar to those who have attended my “Facebook Ate My Teenager” talk. Food is necessary for survival, just as technology is necessary to survive in modern America. However, too much is harmful. He added that some technology is like eating the computer equivalent of Twinkies. He gave up his Twitter account because it was subtracting from the enjoyment of his son, for him Twitter is a Twinkie. He urges parents to put away the screens when we are nurturing our children.
We feel compelled to check our e-mail, Richtel says, both because it provides an enjoyable little squirt of dopamine and because we get a pleasant e-mail on a variable, unpredictable schedule, just like with playing a slot machines or fishing. I would add that we also check it because we are social creatures. Staying in the social loop is important to humans, and e-mail is one of the ways we share. Facebook is a great example of our need for interaction.
The study of technology on the brain continues apace. Richtel series will continue, and he set up a cliff hanger in his interview with Terri Gross.

